Allergy Centre of Excellence
From Referral-Led Growth to One of the UK’s Most Visible Allergy Care Brands
Services: SEO, Digital PR & Paid Media
Allergy Centre of Excellence is one of the UK’s leading specialist allergy clinics, providing expert care across food allergies, eczema, respiratory allergies and allergy testing.
After moving into a significantly larger facility, the business needed to increase patient acquisition, reduce reliance on referrals and establish itself as the leading authority in allergy care within the UK.
Before working with Amstrad Digital, the clinic had virtually no patient acquisition being generated through its website or Instagram presence, with growth heavily reliant on referrals from consultants and existing word of mouth.
Within just five months, that changed dramatically.
The Challenge:
Despite an exceptional clinical reputation, Allergy Centre of Excellence lacked the online visibility needed to consistently generate new patient demand.
Key challenges included:
- Heavy reliance on consultant referrals and word of mouth
- Minimal lead generation through digital channels
- Limited visibility across high-intent allergy searches
- Low national brand awareness
- Increased pressure to fill a larger clinic facility
- Competitors and publishers dominating search visibility
The goal was simple:
Increase visibility, drive more enquiries and position the brand as the category leader in UK allergy care.
What We Did
We implemented an integrated SEO, Digital PR and Paid Media strategy designed to increase visibility, authority and patient acquisition across multiple channels.
SEO
- Optimised core service pages
- Expanded allergy-focused content strategy
- Improved keyword visibility across high-intent searches
- Built topical authority around allergy care, eczema and food allergies
- Improved internal linking and engagement signals
Digital PR
We launched proactive and reactive campaigns positioning Allergy Centre of Excellence experts within national conversations around allergies and child health.
Campaign topics included but not limited to:
- Easter allergy risks
- Life-threatening allergy symptoms
- Food allergies in schools
Paid Media
We launched Google Ads and Meta Ads campaigns focused on driving patient enquiries and increasing awareness.
This included:
- High-intent Google Search campaigns
- Conversion-focused landing page optimisation
- Meta campaigns to increase visibility and engagement
- Ongoing creative, audience and targeting optimisation
Google Ads Performance
Google Ads campaigns launched in mid-February 2026 and quickly became a strong patient acquisition channel.
Results included:
- Significant increase in paid search conversions
- Strong reduction in CPA over the campaign period
- Thousands of high-intent clicks driven to the website
- Consistent growth in enquiry volume through Google Ads
Meta Ads Performance
Meta campaigns focused on increasing awareness, engagement and profile activity whilst improving efficiency over time.
Results included:
- 40% increase in average CTR
- 49% reduction in CPM
- Thousands of Instagram profile visits generated
- 59% reduction in cost per Instagram profile visit
- Increased engagement and visibility across Instagram campaigns
National Media Coverage
The campaign secured coverage across major national publications including:
- Bloomberg
- Mirror
- OK! Magazine
- Daily Star
- Belfast Live
Headline coverage included:
- “Parents told to look out for three ‘life-threatening’ symptoms around Easter”
- “Beyond The Rash: Understanding Childhood Eczema With Confidence”
- “Stallergenes to Drop Former Nestlé Peanut Allergy Pill Palforzia”
ORGANIC GROWTH (Jan–Apr vs Sep–Dec)
- 196% increase in sessions
- 280% increase in active users
- 289% increase in new users
- 106% increase in engaged sessions
Search Visibility
Between January and March:
- Significant increase in organic clicks
- Over 220,000 additional search impressions
- Average keyword rankings improved by 1.9 positions
The Results
Lead Generation & Growth
- Digital patient enquiries increased by over 4,700% from launch
- Built a completely new patient acquisition channel through SEO, Paid Media and Digital PR
- Significant growth in digitally generated revenue within five months
- Transformed digital into a key growth driver for the clinic
The Outcome
In under five months, Allergy Centre of Excellence transformed from a referral-led clinic into a nationally visible allergy brand generating consistent patient demand through digital channels.
By combining SEO, Digital PR and Paid Media, we helped position the business as a trusted authority within UK allergy care while driving substantial growth in visibility, engagement, enquiries and patient acquisition.